Overview
Wet Willie's is a concept that has developed strong brand recognition and has a sixteen year track record. Wet Willie's produces superior frozen daiquiris resulting from the mix of premium alcoholic beverage products with unique, high quality flavors specifically selected and blended exclusively for Wet Willie's.
Wet Willie's daiquiris are frozen to the perfect temperature and are constantly blended in our daiquiri machines to ensure that our daiquiris always have the perfect temperature, consistency and uniform taste that is unique to Wet Willie's. In every Wet Willie's there are between 20 and 30 daiquiri machines offering a range of different flavors, a kaleidoscope of colors, and an opportunity for our customers to experiment making their own blends.
Our food items are prepared from quality ingredients. Our recipes have been perfected over our 16 year history. Preparation is relatively uncomplicated and the results are superior. Systems have been established to assist in controlling food costs and inventories. Our superior food and beverages are complimented by an equally superior environment. From our friendly, well-trained staff to our beautiful murals, everything about Wet Willie's spells FUN.
Our system is simple and efficient. Keeping things simple and keeping things moving is the cornerstone of the Wet Willie's system. Bartenders are able to produce any drink offered with the pull of a lever or the twist of a cap, and therefore it is not necessary for our bartenders to be mixologists. The system also allows for simple and precise inventory control.
Wet Willie's daiquiris are frozen to the perfect temperature and are constantly blended in our daiquiri machines to ensure that our daiquiris always have the perfect temperature, consistency and uniform taste that is unique to Wet Willie's. In every Wet Willie's there are between 20 and 30 daiquiri machines offering a range of different flavors, a kaleidoscope of colors, and an opportunity for our customers to experiment making their own blends.
Our food items are prepared from quality ingredients. Our recipes have been perfected over our 16 year history. Preparation is relatively uncomplicated and the results are superior. Systems have been established to assist in controlling food costs and inventories. Our superior food and beverages are complimented by an equally superior environment. From our friendly, well-trained staff to our beautiful murals, everything about Wet Willie's spells FUN.
Our system is simple and efficient. Keeping things simple and keeping things moving is the cornerstone of the Wet Willie's system. Bartenders are able to produce any drink offered with the pull of a lever or the twist of a cap, and therefore it is not necessary for our bartenders to be mixologists. The system also allows for simple and precise inventory control.
Products & Services
Wet Willie's began in 1988 by a small group of friends. The group began the research required to fuse the daiquiri concept with a casual, upbeat atmosphere, yielding the right mix of flavor, fun, and success. Our goal was to exceed our guests' expectation of a bar and a party, and to become an institution. We have surpassed our goal and are now a world-renowned institution serving the world's greatest frozen daiquiris. Since opening in 1990, Wet Willie's Daiquiri Bar/Restaurants have served guests and provided internet retail sales to customers from all 50 states and numerous foreign countries.
We are a highly innovative chain of Daiquiri Bar/Restaurants dedicated to serving great tasting frozen daiquiris with an honest portion of alcohol at fair prices in popular locations. We serve a variety of exotic as well as classic frozen daiquiris and we are always working on exciting new flavors to keep things interesting. We take pride in our menu featuring outstanding appetizers and unique entrees.
We provide a fun, safe environment for our guests by employing a talented, well-trained, and highly motivated staff. Our friendly employees are always happy to assist our guests. Great food, great drinks, great people and an awesome time: that's what we're about.
We are a highly innovative chain of Daiquiri Bar/Restaurants dedicated to serving great tasting frozen daiquiris with an honest portion of alcohol at fair prices in popular locations. We serve a variety of exotic as well as classic frozen daiquiris and we are always working on exciting new flavors to keep things interesting. We take pride in our menu featuring outstanding appetizers and unique entrees.
We provide a fun, safe environment for our guests by employing a talented, well-trained, and highly motivated staff. Our friendly employees are always happy to assist our guests. Great food, great drinks, great people and an awesome time: that's what we're about.
Training & Support
We've taken our years of experience and created a franchise program that will make it easy for our franchisees to open and operate a Wet Willie's to our high standards. It's all here for you:- Use of Wet Willie's logos and trademarks
- Use of a time tested concept
- Site selection assistance including an on site visual inspection of the proposed site
- Draft Architectural Drawings
- Comprehensive operations manual
- Detailed equipment and inventory lists
- Approved suppliers
- Comprehensive training including classroom and hands on in one of our affiliated Wet Willie's locations
- On site pre-opening training and support
- A market introduction plan and marketing materials
- Ongoing support and guidance
Are You a Good Fit for Wet Willies?
Franchisee requirements:- Net worth of $375,000
- Liquid assets of $200,000
- No more than 80% of the start up costs can be leveraged
- Ability to attend an eight week on-site training program that will include some weekends
- Must be an owner/operator
Franchise fees and royalties:
- Single unit franchise fee of $35,000 due upon signing of franchise agreement
- Royalty rate of 5% based on weekly sales
- Required local advertising expenditures of 2% of annual gross sales
- Contribution to a national brand fund of 2% based on weekly sales
